09 OCT 2019: VisitBritain has announced that its flagship annual Meetings, Incentives, Conferences and Exhibitions (MICE) event MeetGB is being held at the Celtic Manor Resort and the recently opened International Convention Centre (ICC) in Wales in April 2020.  

Registration for the event is also now open for international MICE buyers and UK business event suppliers.

MeetGB, being held from Wednesday 22 to Friday 24 April, is set to host up to 90 international buyers from Europe and North America who will meet and do business with 80 industry suppliers from venues, hotels, destinations and incentive experiences across the UK.

UK Tourism Minister Helen Whately said, “We have a thriving events industry and I'm delighted that next year's MeetGB conference will be hosted by ICC Wales. This will be an excellent opportunity to showcase the best of the UK and help us develop new global relationships, boost trade and investment across the country."

VisitBritain Chief Executive Sally Balcombe said, “MeetGB has been created with global buyers in mind to highlight the breadth and quality of the UK’s business events industry. We are delighted to be bringing our flagship event to the new ICC Wales, a shining example of the high-calibre, world-class conventions, events and meetings venues the UK has to offer.

“MeetGB also gives UK suppliers and destinations the opportunity to promote their products on an international scale, forging valuable business relationships that will drive more international MICE events right across the country, boosting local economies.”

Thousands of one-to-one business meetings are set to take place during MeetGB with delegates also attending networking events, forging valuable business relationships.

Taking inspiration from the venue’s woodland surroundings, MeetGB 2020 incorporates wellness and nature, with a programme to encourage attendees’ well-being alongside networking and social events.

Ahead of the business programme at MeetGB, international buyers will attend educational visits to 11 different UK destinations as they experience first-hand the country's best conference, events and incentive products.

VisitBritain promotes business events worldwide under Events are GREAT, part of the UK Government’s GREAT Britain campaign. Events are GREAT drives awareness of Britain’s destinations and products, highlighting its history of research, innovation and high-quality infrastructure, positioning it as a leading destination for business events.

International buyers and UK suppliers interested in finding out more and registering to attend, see www.visitbritain.com/meetgb.


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