10 SEP 2019: Red Label Vacations has announced Sandra Joaquim as the organization’s account manager, Strategic Partnerships. Joaquim will support and develop strategic partnerships along with key preferred suppliers for RLV’s retail brands.

“We are all excited to have Sandra on our team and believe she will have great success working with our partners,” says Dianne Jackson, vice president of retail, RLV. “Sandra has extensive travel experience, not only in account management but with loyalty programs and marketing campaigns. Her knowledge, history and passion will help grow our business on the retail side.”

In this role, Joaquim will strengthen relationships with new or existing strategic partnerships. She will work closely with marketing and digital teams to generate partnership program initiatives, ultimately to bring more awareness and revenue for the retail brands of RLV.

Joaquim has worked in the travel industry for over 24 years.

Her recent experience includes working for Transat Distribution Canada, where she was responsible for national marketing efforts and marketing loyalty partnerships for over 200 retail locations across Canada. She has also held roles at Signature Vacations, Sunwing Vacations and CAA.

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