10 AUG 2018: Demand for in-flight Wi-Fi is driving airline loyalty among passengers. In-flight Wi-Fi is now a key driver in forming customer loyalty and satisfaction among today’s airline passengers, according to a leading poll of passenger attitudes.

Wi-Fi Passengers can browse the internet, stream videos, check social media and more during flights, with an on-board connectivity experience on par with broadband services available on the ground.

According to a survey by Inmarsat, Wi-Fi is already an essential part of everyday life on the ground with more than three quarters of those surveyed (78 percent) believing that it is “fundamental” to daily life. With more than half of passengers (55 percent) describing in-flight Wi-Fi as crucial, meeting the demand for Wi-Fi in the skies is key to improving passenger experience and driving loyalty.

Read it all in International Airport Review

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