20 MAR 2018: Brad Dean has been named as CEO of Puerto Rico's new destination marketing organization. Dean takes over next month and joins from the Myrtle Beach Area Chamber of Commerce where he was president and CEO.

He served in a number of key travel industry positions including on the Global Leadership Committee for Destinations International and on the US Travel Association executive committee.

"Brad has an impressive track record of revenue growth, destination marketing, product development and community-building, both in the public and private sectors," said chairman Jon Borschow.

Dean's task will be to lead its marketing strategy and boost awareness as it continues its post-hurricane recovery.

"The island's recent past has been challenging, but the future is bright for Puerto Rico and its tourism industry," Dean said

Puerto Rico's new non- profit DMO was established last year to manage all global marketing and promotion with an annual budget of $25 million.

 

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