Lt. Gov. Billy Nungesser has unveiled the Destination Louisiana tourism initiative designed to promote in-state travel by Louisianians. Each month, one destination in the state is chosen to receive multi-platform coverage. The destination will rotate between north, southwest and southeast regions of the state. The first Destination Louisiana to be featured is Iberia Parish.

Iberia is home to a multitude of attractions, including Tabasco and Jungle Gardens on Avery Island, Jefferson Island Rip Van Winkle Gardens, Shadows-on-the-Teche, Conrad Rice Mill/Konriko Company Store, Bayou Teche Museum and Jeanerette Museum.

"In Louisiana, we have a lot of great places to see and things to do. With this initiative, we are encouraging people to use their passion for this state as the catalyst to staycation here," said Nungesser.

"Too often, we may take for granted where we live. Our Destination Louisiana initiative is an opportunity to showcase all the great reasons to get out and enjoy our state's cities, State Parks, renowned lakes and campgrounds, and historic places."

In collaboration with LOT, travel professionals in each featured destination of the month will chose the creative campaign to hit statewide markets. Each month, the destination will be featured on digital billboards in New Orleans, Baton Rouge, Shreveport, Monroe, Lafayette and Lake Charles.

Additionally, each destination will benefit from 1,000 radio commercials with Lt. Governor Nungesser encouraging Louisianians to visit the Destination of the Month, along with full-page, print advertisements.

LOT will promote the Destination Louisiana highlighted area in a monthly e-newsletter, on and across all social media platforms.

The first six participants of Destination Louisiana include:

* May: Iberia Parish

* June: Lincoln Parish

* July: Jefferson Parish

* August: Cajun Coast (St. Mary Parish)

* September: Washington Parish

* October: Sabine Parish


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